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Audio Technica

700 Series cartridges

£280£599.99

The Audio Technica VM700 series offer the finest cartridges we’ve heard at the sub £600 level. A step up from the VM95 range for sure, these three dual moving magnet deliver wonderful clarity, detail and above all musicality.

In-store purchase only, please call 0141 221 0221 or email glasgow@loud-clear.co.uk to reserve/enquire.
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VM740ML – Dual Moving Magnet Stereo Cartridge
The VM740ML MicroLine® stylus cartridge is a premier 700 Series model in Audio-Technica’s new VM cartridge line. Like all VM cartridges, the VM740ML is equipped with dual magnets that are positioned to match the left and right channels in the stereo record groove for outstanding channel separation and extended frequency response. The cartridge’s MicroLine® stylus allows it to trace the record groove with incredible accuracy, resulting in nuanced audio reproduction that elliptical and conical styli simply can’t match. The stylus’s multilevel shape also wears better than other styli, while reducing the wear on your records.

High-end model featuring a Microlinear stylus in an aluminium die-cast alloy body. In addition to outstanding high-frequency reproduction, this model enables clear sound image localisation.

  • Aluminium tapered cantilever
  • Para-toroidal coils improve generating efficiency
  • Centre shield plate between the left and right channels reduces crosstalk
  • Die-cast aluminium alloy housing reduces vibration and adds a natural electrical shield
  • Frequency Response 20 – 27,000Hz
  • Channel Separation 28dB (1kHz)
  • Vertical Tracking Angle 23˚
  • Stylus Construction Nude Square Shank
  • Recommended Load Impedance 47,000Ω

Microlinear Stylus – Microlinear profile diamond stylus offers high frequency response with less wear and distortion than elliptical or conventional linear contact styli.


VM750SH – Dual Moving Magnet Stereo Cartridge

Fitted with the Shibata stylus, which was developed for playing 4 channel vinyl records that demand high-frequency reproduction capabilities during playback. Not only for high-frequencies, it is also ideal for reproducing rich mid- and low-frequencies. Like all VM cartridges, the VM750SH is equipped with dual magnets that are positioned to match the left and right channels in the stereo record groove for outstanding channel separation and extended frequency response. The cartridge’s Shibata stylus provides greater surface contact with the record groove than an elliptical stylus does, resulting in the pickup of ultra-high frequencies with less groove stress and distortion. Includes mounting hardware.

  • Aluminium tapered cantilever
  • Para-toroidal coils improve generating efficiency
  • Centre shield plate between the left and right channels reduces crosstalk
  • Die-cast aluminium alloy housing reduces vibration and adds a natural electrical shield
  • Frequency Response 20 – 27,000Hz
  • Channel Separation 30dB (1kHz)
  • Vertical Tracking Angle 23˚
  • Stylus Construction Nude Square Shank
  • Recommended Load Impedance 47,000Ω

Shibata-Signature Sound – Provides a beautiful mid-high range Shibata-signature sound and strong mid-range volume.


VM760SLC – Dual Moving Magnet Stereo Cartridge

The VM760SLC special line contact stylus cartridge is the flagship model in Audio-Technica’s new VM cartridge line – a line that harks back to A-T’s early days as a manufacturer primarily of high-end phono cartridges, while also incorporating today’s advanced technology. Like all VM cartridges, the VM760SLC is equipped with dual magnets that are positioned to match the left and right channels in the stereo record groove for outstanding channel separation and extended frequency response. The cartridge’s ultra-lightweight special line contact stylus allows it to trace the record groove with incredible accuracy and minimum abrasion, resulting in nuanced audio reproduction, low distortion and low record wear. Includes mounting hardware. Using an ultra-lightweight stylus tip ground to a high level of precision, Audio Technica has achieved a combination of low distortion rate with fuller frequency reproduction during playback. This stylus tip extracts every possible piece of information from the grooves on a record.

  • Aluminium tapered cantilever
  • Para-toroidal coils improve generating efficiency
  • Centre shield plate between the left and right channels reduces crosstalk
  • Die-cast aluminium alloy housing reduces vibration and adds a natural electrical shield
  • Frequency Response 20 – 30,000Hz
  • Channel Separation 30dB (1kHz)
  • Vertical Tracking Angle 23˚
  • Stylus Construction Nude Rectangular Shank
  • Recommended Load Impedance 47,000Ω

Special Line Contact Stylus – Special Line Contact with diamond stylus construction has the ability to track the most complex record groove.

VM740 Microlinear stylus

VM740 Microlinear stylus

VM750 Shibata stylus

VM750 Shibata stylus

VM760 Special Line Contact stylus

VM760 Special Line Contact stylus

Audio-Technica’s internationally-patented Dual Magnet design replicates the structure of the cutter head. Instead of using a single, large magnet, the two magnets are arranged in the shape of a “V”. The two magnets are positioned precisely to match the positions of the left and right channels in the stereo groove walls. Consequently, the VM design ensures outstanding channel separation, extended frequency response and superb tracking.

Para-toroidal generating system
Para-toroidal coils improve generating efficiency and offers superb linearity, since leakage of magnetic flux in this continuous and unitised magnetic circuit is low. Permeability of the cores is also optimised through the use of laminated cores.

Centre shield plate reduces crosstalk
A permalloy centre shield plate enables the effective separation of left and right channels, suppressing electrical crosstalk to below 40dB. This is similar to the actual crosstalk value found in the grooves of the record itself.

700 Series
Top-end model fitted with the die-cast aluminium alloy housing. The body reduces the unwanted vibration and enhances the superior sound quality of high-performance line contact styli.