25 October 2021    |    New products, Latest

Chord Company double-header: GroundARAY and Burndy cables

Chord at Loud & Clear - GroundAray and Burndy

We were lucky enough to welcome Chord Company Managing Director, Alan Gibb, to Loud & Clear a couple of weeks ago, along with Area Sales Manager Joe Gormley. Alan and Joe spent an extraordinary amount of time lighting up our downstairs demonstration room over two days by demonstrating two brilliant new Chord products to a number of customers. We also had a sneak preview of a third, but we’re not allowed to talk about it yet – watch this space 😉.

Thank you again to both for a great couple of days, tireless work and a very nice curry too 😋.

For those who weren’t able to make it along in person, here’s a run down of each of the two product ranges we were listening to: GroundARAY and ChordBurndy.

First, Chord GroundARAY high frequency noise reduction:


Chord GroundARAY cylinders extract HF noise from the signal earth of audio and video via unused ports on your equipment – XLR, RCA, USB, HDMI, 5 pin DIN, BNC or RJ45 (Ethernet) – to effectively ‘clean’ the audio signal path and improve  audio and video quality.

We have listened to these extensively, as have our customers, and GroundARAY really works.
RRP £550 each.

Get in touch for a listen.

Chord GroundARAY demo set

Next up, we have ChordBurndys: hand built to order to suit all high-end audio applications and specifically to offer Naim Audio users a new and clear upgrade path for their Burndy-equipped devices.


ChordBurndy cables offer Naim Audio users a new and clear upgrade path for their Burndy-equipped devices. Every cable is handmade to order and uses the optimum signal/shielding system, comprising silver-plated copper conductors, flagship Taylon® proprietary insulation, an acoustic braid, plus an anti-EMF braid, all protected by a black nylon outer jacket.

This project has been a fascinating journey for Chord and particularly useful, as the Chord listening room features a Burndy-equipped Naim NAP 300.

Chord developed several prototypes and immediately achieved individual improvements, but wanted the Burndy cables to transform the system, so employed the best materials and design techniques to create something that would outperform in all areas and across all genres.

Conductor gauge and shielding upgrades gave the biggest improvements. eg. for the Naim 500 series models the copper gauge has been increased to the maximum that the larger pins will allow.

Depending on your equipment combination there can be between seven and nineteen internal cables. The ChordBurndy can be a time and resource-heavy build, but the leap in performance is pretty fundamental and therefore, Chord feel, justifiable. The different custom-built Burndys come in at different price levels depending on complexity and the number of wires needed.
RRP from £1,760

Single cable variants:
555 (no.2) 7pin
555 (no.1) 10pin
SXPS 11pin
CDS power Burndy 13pin
NAC252 15pin
Nac 52 Pre 16pin
Snaxo/S-Line 17pin
552 19pin

Cable pair variants:
300 7pin
500 9pin

Get in touch for a listen.

ChordBurndy for Naim demo room

GroundARAY and ChordBurndy are both available in our showrooms for listening and are also available to take away to try in your own system at home.

Just get in touch with us to arrange – 0141 221 0221 or glasgow@loud-clear.co.uk.